Tag: Mobile

Mobile

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3 Ideas For Improving Medical Device Sales In 2013

3 Ideas For Improving Medical Device Sales In 2013

Posted in Medical Device Sales and Marketing on March 05, 2013
improving-medical-device-sales | Photo Courtesy of lsmu.com http://www.flickr.com/photos/lsmucom/5852497640/sizes/q/

The past year proved difficult for the medical device industry, with about 7,000 jobs lost, a new medical device tax and troubled times in several industry sectors. Yet 2013 promises new challenges and opportunities for medical device sales, an article on the MassDevice website notes.

Innovation is a recurring theme in the industry. This year, medical device innovation means partnering more with companies, co-developing applications and devices to stretch research and development dollars, and developing more innovative apps. Mobile and social technologies also will provide new opportunities and channels.

According to the article on the MassDevice website, companies can move forward by looking beyond today’s challenges by seeking innovation in their business models and — above all — by focusing on the patient.

  1. Look past current challenges
  2. Innovate the business model
  3. Focus on the patient.

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Why Must Medical Device Firms Incorporate Digital Mobile Strategies?

digital-mobile-technology | Photo Courtesy of alachia http://www.flickr.com/photos/alachia/4916667666/sizes/q/

Smartphone and tablet usage is growing exponentially. As the power and capabilities of these devices increase, medical device manufacturers are coming up with new and innovative ways to take advantage of these mobile technologies.

As consumers young and old are increasingly comfortable with these devices, new opportunities are available in unprecedented ways. Mobile health devices are providing unique ways to improve healthcare and patient outcomes as well as push costs down.

The winners of the 2012 Medical Device Manufacturers of the Year awards share something in common. All three manufactured products centered on digital mobile technology.

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Improving Business Performance With Mobility

Mobile is white hot! In 2012 there were over 1.6 BILLION mobile phones shipped which about half were smartphones. Forrester predicts by the end of 2013 there will be 1.4 BILLION smartphones in use. Tablets are clocking in at about 128 Million shipped in 2012 which is a 78% increase over 2011. Mobile phones and tablets are already replacing cameras, maps, remote controls, handheld gaming systems, boarding passes, tickets, cash registers and more.

So it’s not a question of what smartphones can’t do, it’s what will you do with them. The strategic imperative for organizations is to understand how they are going to meet the challenge of these changes. In an industry where doing more with less is the mantra of the day, mobility is an excellent option to increase productivity, improve customer service and help your client focused teams be more efficient.

If you are interested in seeing how Dynamics CRM can be extended with the power of mobile, check out our 30 minute live webinar I’ll hosting next Tuesday, March 12, 2013 at 3:00 EST. Details below:

Webinar Link: https://www1.gotomeeting.com/register/992547560

Stay Connected – Go Mobile!
Improving productivity and customer service with the power of mobile access

From cell phones to tablets, mobile devices have become a necessity to businesses everywhere – allowing us to stay connected and work more efficiently outside the office. With Microsoft Dynamics CRM Mobile, access to critical client information is available anytime, anywhere – allowing you to work smarter, faster, increase sales and improve your customer’s overall experience.

According to a recent study, firms who deployed a mobile solution also reported benefits including:

  • Increased productivity when away from the office or on the road 
  • Real-time access to customer data and insight 
  • Ability to respond on the spot to customer requests 
  • Dynamics Customer Relationship Management functionality on your mobile device   

Join us for a 30-minute live webinar to learn how you can use your mobile phone or tablet to:

  • Quickly and easily manage your territory for improved productivity 
  • Instantly place and track orders while on the road 
  • Effortlessly update opportunities on the go 
  • Manage demo units and trunk inventory with point and touch ease 
  • Collaborate with internal and external team members