How Can A CRM Solution Help Boost Medical Device Sales?

How Can A CRM Solution Help Boost Medical Device Sales? As the medical device industry recovers from the recession, manufacturing companies can increase productivity in two key areas. The first is improving their systems for managing supply chains and inventory, and the second involves enhancing medical device sales models by understanding the behaviors and patterns of their …

4 Strategies For Improving Operating Performance With Medical Device Marketing

4 Strategies For Improving Operating Performance With Medical Device Marketing Improving operating performance may mean the difference between winners and losers in today’s challenging medical device industry. With the Affordable Care Act and medical device tax now in place, companies must change their strategies and approaches, much like pharmaceutical companies did 10 years ago. A CRM …

Top 10 Medical Device Technology Innovations Of 2013

Top 10 Medical Device Technology Innovations Of 2013 Devices that improve healthcare efficiency dominate the Cleveland Clinic’s list of the top 10 medical device technology innovations of 2013. One device, a handheld optical scanner for melanoma, highlights the miniaturization of devices, which is becoming more common in the industry. The handheld scanner helps dermatologists determine in less …

How Might The Medical Device Tax Spur Interest In New Collaborative Tools?

Using Collaborative Tool to help minimize the impact of the Medical Device Tax.? As companies continue to deal with the impact of the medical device tax, new technologies and applications can help reduce or eliminate the negative effects. New collaboration capabilities in CRM, SharePoint, Yammer and even Office make it easier than ever to increase …

5 Technology Trends Shaping The Pharmaceutical Industry And Medical Device Innovation

  Technology continues to play a big role in the life sciences industry as organizations seek new partnerships and opportunities for collaboration. A recent article on the IndustryWeek website highlights five important technology trends that will influence the pharmaceutical industry andmedical device innovation?over the next five years. Context-based services. Use ?Big Data? for new value. …

How Is Value Based Selling Reshaping Medical Device Innovation?

The effects of value based selling. A paradigm shift in the industry is reshaping the direction of medical device innovation. The industry is changing how it sells equipment to physicians and hospitals. “We’re going to be judged based on value,” says Dr. Joseph Iannotti, chairman of the Orthopedic and Rheumatology Institute at the Cleveland Clinic. …

Why Must Companies Impacted By The Medical Device Tax Invest In Technology?

The medical device tax now is in place, with a 2.3 percent excise tax on devices by manufacturers and importers, an article on the JD Supra website explains. As always, businesses impacted should look at ways to increase efficiencies and reduce costs. Investing in technology is one way to do that. Companies must find ways …

Why Are Partnerships The Key To Medical Device Sales Growth?

  We've been getting a lot of interest lately on our Life Sciences Partnering solution. If you have a need to improve your business development, alliance management and project/portfolio management for your pharmaceutical, biotechnology or medical device company, read on….     Partnerships and innovative collaboration will be the key to medical device sales growth this year, …

Why Medical Device Sales Reps Are Wasting Their Time Training

The medical device industry is one of the few where salespeople double as product trainers. The challenge with this approach is that it reduces valuable selling time. Companies should consider enlisting third-party trainers to educate device users on how to put their products to work, an article on the Today’s Medical Developments website reports. Read …

4 Tips To Implement Value-Based Medical Device Selling

Value-based selling in the medical device industry is a secret weapon. However, many medical product companies are selling themselves short when it comes to communicating the overall value of the devices and services they offer, an article on IT News Online reports. Representatives have to focus on and sell the overall process. Read more >>>