Microsoft Convergence 2013 – Netbreeze Announcement

  Microsoft Acquires Netbreeze Of course the surpise announcement of the event, Microsoft?purchases?Netbreeze. Yes, I know, I had never heard of them either, however, their focus is social media monitoring, analytics and measuring capabilities to accelerate social for everyone and all available in Microsoft Dynamics CRM. I am super excited about having these capabilities, particularly …

Why Must Companies Impacted By The Medical Device Tax Invest In Technology?

The medical device tax now is in place, with a 2.3 percent excise tax on devices by manufacturers and importers, an article on the JD Supra website explains. As always, businesses impacted should look at ways to increase efficiencies and reduce costs. Investing in technology is one way to do that. Companies must find ways …

Why Medical Device Sales Reps Are Wasting Their Time Training

The medical device industry is one of the few where salespeople double as product trainers. The challenge with this approach is that it reduces valuable selling time. Companies should consider enlisting third-party trainers to educate device users on how to put their products to work, an article on the Today’s Medical Developments website reports. Read …

4 Tips To Implement Value-Based Medical Device Selling

Value-based selling in the medical device industry is a secret weapon. However, many medical product companies are selling themselves short when it comes to communicating the overall value of the devices and services they offer, an article on IT News Online reports. Representatives have to focus on and sell the overall process. Read more >>>

Why Must Medical Device Firms Incorporate Digital Mobile Strategies?

Smartphone and tablet usage is growing exponentially. As the power and capabilities of these devices increase, medical device manufacturers are coming up with new and innovative ways to take advantage of these mobile technologies. As consumers young and old are increasingly comfortable with these devices, new opportunities are available in unprecedented ways. Mobile health devices are …

4 Reasons The Southeast Could Be The Nation?s Next Medtech Hub

Medical device companies cluster in industry hubs to foster increased collaboration and partnerships. The Southeast could soon emerge as the next major hub, an article on the Medical Device and Diagnostic Industry website explains. The region has a low cost of living and offers access to research centers and universities. I was attracted to the …

How Is Collaboration The Key To Growing While Reducing Costs?

  There’s nothing that medical technology companies can do about the Affordable Care Act or Sunshine Act. They’re here to stay. That certainty is preferable to uncertainty because it allows companies to plan, according to an article on the Medical Device and Diagnostic Industry website. At this point, the U.S. medical device industry “has a …

Improving Business Performance With Mobility

Mobile is white hot! In 2012 there were over 1.6 BILLION mobile phones shipped which about half were smartphones. Forrester predicts by the end of 2013 there will be 1.4 BILLION smartphones in use. Tablets are clocking in at about 128 Million shipped in 2012 which is a 78% increase over 2011. Mobile phones and …

FDA/CMS Announce Long Delayed Ruling on Sunshine Act

As some of you may know, the FDA/CMS (Centers for Medicare and Medical Services) have been (very) late in issuing their final ruling as to when physician Sunshine Act reporting will begin. Those of you who follow me via Twitter and on the i3 Community site know that I’ve been posting updates about the Sunshine …

Sunshine Act Update – September 2012

  Back in December of last year and May of this year I wrote a couple of blog posts about the Sunshine Act compliance deadlines and extensions communicated by the Centers for Medicare & Medicaid Services (CMS). If you?ve been wondering what?s happening with the final decision on Sunshine Act deadlines, you are not alone. …