Microsoft Acquires Netbreeze
Of course the surpise announcement of the event, Microsoft?purchases?Netbreeze. Yes, I know, I had never heard of them either, however, their focus is social media monitoring, analytics and measuring capabilities to accelerate social for everyone and all available in Microsoft Dynamics CRM.
I am super excited about having these capabilities, particularly inside of Dynamics CRM. This will be a boon to marketing, sales and customer services teams. This adds exciting capabilities to generate new leads, improve sales and close ratios, and act on potential customer service issues.
According to some information gleened from various sources:
Netbreeze’s Social Media Monitoring solutions allow decision makers to tackle their strategic questions by semantically analyzing and evaluating web content.
Our language processing and text-mining technologies support more than 30 languages, including Russian, Arabic, Chinese, Korean and Japanese, thus helping international companies to meet todays biggest challenges in business intelligence.
Specialties -?Social Media Monitoring, Sentiment Analysis, Social CRM, Integration to other systems, API for full data access.
Read a bit more detail here at Gigaom -?http://gigaom.com/2013/03/19/microsoft-buys-into-multi-lingual-social-analytics-with-netbreeze-acquisition/