Now Is The Time For Medical Device Sales Leaders To Adapt

Why Now Is The Time For Medical Device Sales Leaders To Adapt There are so many challenges in the medical device sales industry and in health care that companies must recognize the total economic impact of their products and solutions. Someone who understands that is Medtronic Chairman and CEO Omar Ishrak, who is profiled in …

Funding For Medical Device Innovation Doesn?t Need To Come From Government

Why Funding For Medical Device Innovation Doesn?t Need To Come From Government While funding for medical device innovation is a good thing, it doesn?t necessarily need to come from government, whether that?s in the form of tax breaks or grants. Robert Langer, an MIT professor and this year?s recipient of the Medical Design Excellence Awards …

Why Must Any Strong Medical Device Marketing Plan Use Key Opinion Leaders

Why Must Any Strong Medical Device Marketing Plan Use Key Opinion Leaders? The 2013 Deloitte annual survey of U.S. physicians reveals that they still believe doctors have the most influence in choosing equipment for patients and procedures. This news, highlighted in an article on the Becker?s ASC Review website, could have a big influence on …

How Can Medical Device Sales Reps Better Connect With Surgeons

How Can Medical Device Sales Reps Better Connect With Surgeons? Medical device sales reps need to have a good understanding of their customers? product interests, the competitive landscape within a hospital or an account, and who will be the decision makers and influencers within their respective territories. A recent article on the Medical Device and …

How Are Smartphones Driving Today?s Medical Device Innovation

How Are Smartphones Driving Today?s Medical Device Innovation? An article on the InformationWeek Healthcare website drives home just how incredible recent advances in mobile technology have been. In the article, the author shares highlights of physician and author Eric Topol recent appearance on ?The Colbert Report,? during which comedian Stephen Colbert received a fascinating lesson …

Better Training The Key To Success In New Medical Device Sales Model

Why Is Better Training The Key To Success In New Medical Device Sales Model? Rapid technological advances and an ever-shifting marketplace require a nimble and forward-thinking approach to medical device sales. Companies frequently are adopting new technologies in response to how selling in the industry is changing. The most critical component of any implementation is …

4 Keys For Medical Device Technology Firms To Succeed Amid Changes

4 Keys For Medical Device Technology Firms To Succeed Amid Changes Few people in the health care industry would dispute the idea that big changes are ahead. Many fundamental changes already are here. For starters, health care reform is challenging manufacturers to prove that their devices significantly improve clinical outcomes and reduce a patient?s total …

Voice Recognition Innovations Can Revolutionize Medical Device Technology

How Might Voice Recognition Innovations Revolutionize Medical Device Technology? Ray Kurzweil showed us voice recognition in computers was possible. Siri showed us how voice recognition could be cool. Star Trek showed how awesome it will be. Could voice recognition innovations revolutionize medical device technology? Believe it. A blog post on The Huffington Post website highlights …

How Will 3D Printing Impact Medical Device Technology?

How Will 3D Printing Impact Medical Device Technology? We are on the cusp of seeing some really amazing innovation and growth in 3D printing. Innovations in 3D printing could increase efficiency in medical device technology, but don?t expect the human element to disappear anytime soon. An article on the Medical Device and Diagnostic Industry website …

How Medical Device Technology Boosts Productivity And Lowers Costs

How Can Medical Device Technology Boost Productivity And Lower Costs? Despite a lot of less-than-stellar news for the medical device industry with layoffs and the medical device tax, the good news is the industry is still projected to experience very good growth over the next five years. In fact, a new report shows that the …