Why Must Any Strong Medical Device Marketing Plan Use Key Opinion Leaders?
The 2013 Deloitte annual survey of U.S. physicians reveals that they still believe doctors have the most influence in choosing equipment for patients and procedures. This news, highlighted in an article on the Becker?s ASC Review website, could have a big influence on the approach to medical device marketing moving forward.
The survey showed that about 70 percent of U.S. physicians believe that physician-led peer review of new medical technology is the top best practice when making purchasing decisions. It is incumbent upon medical device manufacturers to understand that physicians still rely on other physicians and peer reviews of medical device technologies. To put that knowledge into practice with a sound medical device marketing plan, it is critical for manufacturers to use key opinion leaders (KOLs) to help influence others.
Article originally posted on our CRM for Medical Device Organizations website.