5 Keys To Success In The New Medical Device Marketing Paradigm
The way medical device companies market and sell to physicians is changing dramatically. That?s why operational and cultural changes are the keys to success.
There?s a looming cost challenge as the nation grows older and more people retire and require health care. Being able to improve outcomes while also reducing health costs is where opportunity is born.
Tools, technology and training are vital in this new?medical device marketing?paradigm.
?Selling to physicians and being paid on the basis of how many widgets sold is so 20th century,? an article on the MedCity News website points out. ?The new world order demands evidence of how well a device works and whether it reduces the cost of care.?
Medical device sales needs to change from selling based on features to selling on economies and outcomes ? a change that ultimately will benefit physicians, health care operators, patients and sales representatives. Acting more like business owners changes your outlook, particularly when dealing with patient health, diagnosis or treatment.
The article on the MedCity News website offers five tips for success as the medical device industry evolves in 2013.
- Embrace comparative effectiveness.
- Take an aggressive approach to international markets.
- Innovate for local markets.
- Hire medical economists.
- Engage with patients to build better products.