How Medical Device Technology Boosts Productivity And Lowers Costs

How Can Medical Device Technology Boost Productivity And Lower Costs? Despite a lot of less-than-stellar news for the medical device industry with layoffs and the medical device tax, the good news is the industry is still projected to experience very good growth over the next five years. In fact, a new report shows that the […]

Why Is Quality Data Key To Today?s Medical Device Industry Trends?

Why Is Quality Data Key To Today’s Medical Device Industry Trends? Medtronic always has been at the forefront of medical device industry trends. In a recent interview on MassDevice.com, Medtronic CEO Omar Ishrak explains the need that a lot of life sciences companies have to prove the overall economic value of their technologies. One of […]

3 Strategic Ways To Improve Medical Device Sales In A Changing Market

Improve Medical Device Sales In A Changing Market The business model is changing for pharmaceutical and medical device sales. The confluence of regulatory pressures, competition and payer influence is creating a perfect storm, with today’s market demanding better health care outcomes at lower cost.To compete, companies must adopt broader, more integrated strategic processes, according to […]

4 Challenging Medical Device Industry Trends Facing Entrepreneurs

4 Challenging Medical Device Industry Trends Facing Entrepreneurs Today?s industry is ripe for health technology entrepreneurs, according to an article on the MassDevice website. While recent health care reform laws are heavily focused on providers, pharmaceutical and medical device companies, medical device industry trends suggest new opportunities for technology companies in health care innovation. Hospitals, […]

How Can Partnerships Spur On Medical Device Innovation Despite Federal Funding Cuts?

How Can Partnerships Spur On Medical Device Innovation Despite Federal Funding Cuts? Regardless of what happens with the fiscal cliff, medical device companies that depend on government research grants should expect and prepare for the fact that funding from federal sources will continue to be harder to find. Cuts to programs such as the National […]

3 Tactics To Streamline Medical Device Sales

3 Tactics To Streamline Medical Device Sales   Companies in the medical device industry must find ways to offer cost-efficient solutions to their price-conscious clients in medical centers. Many firms could lower prices by strategically streamlining their medical device sales models. At most device companies, ?about 40 percent of their budgets are used to market […]

How Could Focusing On Emerging Markets Boost Medical Device Sales?

Focusing On Emerging Markets Can Help Boost Medical Device Sales High-performing companies are realizing the potential for medical device sales in untapped emerging markets. Moving beyond the North American borders, however, is easier said than done. It?s a long and hard process, not to mention expensive. Compared to many other industries, the medical technology industry […]

How Can Companies Overcome The Medical Device Tax With Technology?

How Can Companies Overcome The Medical Device Tax With Technology? Clearly, the medical device industry was hit hard in 2012. More than 7,000 people were laid off. No wonder an article on the MassDevice website calls it ?the year of the layoff.? Some of the medical device industry?s biggest companies announced significant workforce reductions in […]

3 Ideas For Improving Medical Device Sales In 2013

3 Ideas For Improving Medical Device Sales In 2013 Posted in Medical Device Sales and Marketing on March 05, 2013 The past year proved difficult for the medical device industry, with about 7,000 jobs lost, a new medical device tax and troubled times in several industry sectors. Yet 2013 promises new challenges and opportunities for medical device sales, […]

How Can A CRM Solution Help Boost Medical Device Sales?

How Can A CRM Solution Help Boost Medical Device Sales?   As the medical device industry recovers from the recession, manufacturing companies can increase productivity in two key areas. The first is improving their systems for managing supply chains and inventory, and the second involves enhancing medical device sales models by understanding the behaviors and patterns of […]