Mobility Leads List of Top Digital Priorities

Mobility Leads List of C-Level Top Priorities

mobilityCIO Insights just posted one of their slideshows. ?You can view the slideshow of the survey results here: CIO Insight Mobile Priority Survey

The slideshow?is from an Accenture survey that shows mobility leads the list of top digital priorities. The survey, of nearly 1,500 global C-level executives, found adoption of mobile technologies and applications as top of their list of priorities.

While mobility is top of mind of most leading organizations, there are still challenges for some organizations, including;

  • strategic, organizational and operational shortcomings
  • struggles in the rollout of mobile capabilities
  • lack of formal metrics to measure effectiveness
  • insufficient funding

The good news despite these challenges, companies are moving aggressively to adopt mobile technologies and applications. The focus is geared toward helping them achieve their?business objectives.

While mobility is tops in the survey, rounding out the Top 5 include:

Mobility Leads List of Top Digital Priorities

I?am seeing the majority of customers and prospects I talk to ALL have the above top of mind. It’s all related to helping how?we can understand and service our customers better. It’s about customer experience and business impact.

It’s not hard to understand why. I read an article?recently that showed 6 BILLION people now have cell phones. That’s nearly everyone on the planet.?We are clearly a mobile and connected world. So, it’s only natural that?customers and users need to be able to access their business-critical data on the device of their choice from wherever they are.

Another interesting fact from the survey, only 2% of respondents have NO mobile strategy. Let’s hope your organization is NOT one of the 2%. If you are, think about the fact that your competitors are thinking mobile.

Another factoid?is 83% of “leader” organizations compared to 77% of “other” organizations?rank mobility in their Top 5 priorities. Again, are YOU one of the leaders, or other?

If you prefer infographics, Accenture has posted one here for the survey results:?http://www.accenture.com/us-en/Pages/insight-mobility-trends-research-2014.aspx

You can also download a pdf of the survey here:?http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Mobility-Research-Report-2014.pdf

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