New Era in Dynamics CRM 2013

Notes from CRMUG Summit 2013, Tampa, FL

I have a few posts from sessions and content from the Dynamics CRM User Group Summit held in Tampa FL the week of October 21.

First up was the New Era in Dynamics CRM 2013 presentation by Param Kahlon, CRM Program Manager, for Microsoft Dynamics CRM.

Dynamics CRM 2013

Growth in Dynamics CRM continues and in fact is increasing
* 3.5m users
* 40,000 customers
* 66% choose cloud
* 36 double digit growth quarters and accelerating

Key themes for CRM 2013 and beyond
* Performance and scalability
* Agility and process excellence
* Social in context
* Reimagined user experience
* Role tailored mobile experiences
* Richness of custom extensions

One of the key UI/UX Designers for CRM 2013, Wayne Higgins, gave us a little perspective
* Reimagined UI and UX
* All about Efficiency
* New way to get things done
* Relevant tools available (max of 5 commands, drop down nav, etc.)
* Mobile optimized
* Start up experience, easy, user friendly, informative
* Information architecture

Business process management – respond quickly to individual customer need
* Power to business users
* Agility
* Configuration not coding
* Multiple processes
* Client side logic
* Web and mobile
* Rules drive
* Plan to add business process for vertical industries

XRM a much richer platform (back to Param)
* Custom entities flow to mobile devices
* Configurable tool tips
* Quick create for custom entities
* Image data type
* Fluid form entities
* Team selling focus
* Portable business logic (formerly called PBL, now Business Rules)
* Visual process flows for custom entities
* Bing maps for custom entities
* Multiple entity quick find, enhanced search on mobile
* Custom actions and real time workflows

Future
* Online first
* Productivity and communication
* Proactive
* Business process excellence
* User experience edge
* Universal social
* Ubiquitous access
* Mobility

Next few releases
* CRM 2013 now
* Subra, Q1 2014 online only
* Mira, Q1 MarketingPilot updates
* Leo, Q2 tighter Netbreeze and MarketingPilot integration

Subra

* Netbreeze, social list ending and analytical, will be amended directly in CRM
* Scalable online service
* Office 365 integration
* General availability integrated as office 365 service

Mira

* Extended global reach
* Online service only
* Tighter CRM integration
* Multiple channelled campaign management
* Lync and Skype enhancements

Leo

* Revamped customer service
* Mobile and social improvements
* New look for customer service
* State of the art experience
* SLA and entitlement compliance

Will ensure industry templates that have been available in Marketplace will continue to work on 2013 and will add business processes to these as well. Essentially free, unsupported, accelerators.

Join the Conversation

1 Comment

Leave a comment

Your email address will not be published. Required fields are marked *