Why Now Is The Time For Medical Device Sales Leaders To Adapt
There are so many challenges in the medical device sales industry and in health care that companies must recognize the total economic impact of their products and solutions.
Someone who understands that is Medtronic Chairman and CEO Omar Ishrak, who is profiled in an article on the Medical Device and Diagnostic Industry website.
Ishrak, who became the company?s CEO in 2011, is quoted in the article as saying that the industry has been slow to adapt to a changing environment. In the past, physicians were basically the only ones making important decisions about innovative medical devices. Today, medical device sales reps are speaking to not only physicians but also to administrative staff and other stakeholders. Therefore, it?s imperative to help them understand the economic benefits of innovative medical devices.
Article originally posted on our CRM for Medical Device Organizations website.