4 Strategies For Improving Operating Performance With Medical Device Marketing

4 Strategies For Improving Operating Performance With Medical Device Marketing

improving-operating-performance | Photo Courtesy of Konstantin Sutyagin http://www.flickr.com/photos/cool-photos/1532310585/sizes/q/

Improving operating performance may mean the difference between winners and losers in today’s challenging medical device industry.

With the Affordable Care Act and medical device tax now in place, companies must change their strategies and approaches, much like pharmaceutical companies did 10 years ago. A CRM system specific to the medical device industry is critical to this process.

Companies can start by identifying performance gaps and improvement opportunities through an operations performance index (OPI) review, according to an article on the Medical Device and Diagnostic Industry website. Then, they can best apply these four strategies to medical device marketing.

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